The spa at Four Seasons Hotel London at Park Lane  is often praised for its views — and rightly so. Each treatment room overlooks Hyde Park, creating an immediate sense of calm and refinement. But in luxury hospitality, atmosphere is about more than what you see. It’s also about what you smell. As part of my ongoing evaluation of luxury spa fragrance and olfactive experiences in hospitality , I visited the Four Seasons Park Lane spa  last December to understand how scent cont

At Fragrances for Good , collaboration has always been a big part of how we work — and how we stay inspired in an industry that’s constantly evolving. Recently, I spent some time with Helen Crawshaw from Helen Crawshaw Search at the Society of Cosmetic Scientists (SCS) The Future of Formulation  event in Coventry. It was one of those catch-ups that reminds you why relationships in this industry matter so much. Stepping away from screens and getting together in person gave u

Last week I visited the new Boots Fragrance store  in Broadgate Central, London, and as someone deeply immersed in fragrance strategy and olfactive identity , I was intrigued to see how the retailer is shaping a sensory experience for its customers. From the moment I stepped inside, it was clear this was more than a typical high-street fragrance section. The space felt intentionally curated , with a focus on discovery, storytelling, and depth , rather than displaying every pr