Partnerships ​
Translating Fragrance Vision with Confidence, Creativity & Clarity
With 20 years of experience across category-leading and purpose-led brands, I help clients turn scent into strategy - from technical execution to emotional storytelling.
Whether you're building a fragrance portfolio or launching your first scent, I blend market insight, regulatory clarity, and creative thinking to unlock both performance and meaning.
​
Curious who’s behind the scents?
​
​Discover the story, philosophy and experience behind Fragrances for Good's Founder.
Services
Strategic Scent Development
Develop high-performing, emotionally resonant fragrance portfolios grounded in consumer insight.
Education, Communication & Brand Storytelling
Equip your team or audience with accessible fragrance education and compelling brand storytelling.
Technical, Regulatory
& Innovation Consulting
Navigate compliance, sustainability and innovation with confidence and clarity.
“Working with a fellow fragrance expert of such depth and versatility has been an absolute pleasure. Cassie’s keen attention to detail, broad understanding of the fragrance world, and collaborative spirit have made her an invaluable partner across a range of projects. She's not only highly skilled in fragrance, but also a joy to work with."
Jackie Brown
Group Head of Fragrance - PZ Cussons
Let's Unlock the Power of Scent - Together
Whether you’re ready to kick off a project, or would like a call to explore how we could work together, feel free to get in touch and let's talk.
+44 07710 446317
Schedule a complimentary intro call here